Every graphic designer – at least once – is referred to as a ‘pixel pusher’. But why is ‘just’ shaping form given so little importance? Why do people think that creating content is more valuable than shaping form?
What do the three contemporary art museums – Haus Der Kunst in Munich, the Lenbachhaus in Munich, and the Kunsthalle Bielefeld – have in common? Their corporate identities look quite similar. To the layman.
People who study law, will probably call themselves lawyers afterwards. They who study medicine - doctors. They who study art - artists etc.. But those who study visual communication, call themselves all kinds of names afterwards.